CONS: Influencers have to trust the system and wish that they get picked to become ambassadors. These influencers may even work for free since they already love your brand. — Jenny Walton, @jennymwalton, "The collection is simple, timeless, and cohesive wardrobe for the modern-minded woman. Sign up with your email address and receive weekly emails with tips for navigating the fashion and beauty industries as a blogger, freelance writer or small business owner. I love to mix and match designer pieces, vintage, high-street brands and small brands. — Christie Tyler, @nycbambi, "Perfect for days when you want to stay in PJs but also look cute and put together. — Olivia Lopez, @oliviavlopez, "I love Refine because their pieces are so effortlessly beautiful and made with gorgeous, high-quality silk. These customers are probably already acting as brand advocates, spreading the word about your small business. deals with brands that I love and was excited to work with. These influencers can take your business to next level. Wonderful healthy sleep. But working with micro-influencers still offers plenty of benefits. Now, there is competition, oversaturation, and quite frankly, cheap brands preying on hopeful influencers. Khaite also has they perfect balance of masculine and feminine pieces. Companies can also track users that are in touch with their existing brand influencers and target them with the right content created and promoted by … Why? The brand offers a fabric mask with every purchase from the website. See if you can activate them on social media by giving them access to exclusive content or incentivizing them with a freebie. They might not have hundreds of thousands of followers, but they do have high engagement rates. With everything currently going on in the world, shopping might not be quite at the top of your to-do list. — Angela Fink, @angelafink, "There are a few small clothing brand that I have been supporting but right now one that stands out is Trois. I'm supporting them by shopping directly from the brand and sharing on social!" As of right now I have allotted a budget for some small business purchases. So basically you’re giving back, and buying something to look forward to wearing once this is all over. They earn money when they successfully get people to purchase products from the company using their personal promo code. Tidal Labs is a full-service influence platform. If you want even more tips for how to work with brands as a micro-influencer I have another post about that too. In 2019, the brand created an affiliated program that invited Instagram influencers (without any restrictions on how many followers you have to have) to apply and become their brand ambassadors. The Influencer trend is continuing to grow and the use of influencers are becoming the norm for consumer brands. Bottled sunshine. When you slip on a Refine piece you instantly feel comfortably, yet confident, and not many brands can do that. Although influencer marketing is a rapidly-maturing industry and an essential part of digital marketing as I write about in The Age of Influence, it’s often hard to know where to start.For this reason, I’ve prepared this guide to finding and engaging with brand influencers.Generally speaking, your first step is to find the right influencers, and this is harder than it sounds. Its pieces are beautifully designed with easy to wear silhouettes that make you feel and look sexy and empowered. Brands are boring and focus on the promotional aspects, but influencers treat their audience as buddies. Brands are looking for more product exposure by hiring influencers in the beauty & fashion industry. I've always been a fan of the brand but decided to finally make my first purchase the other day and grabbed its Ruby top that I had been eyeing for months now. Brands, fans and influencers: why social media for small business is about more than sales Paid for by Standing out online can transform a business, but it takes focus and strategy. They’ve just opened up their 2020 applications and are looking for 18 to 25-year-old college students in North America with strong communication skills. Also three of these brand deals came from personal connections of people who I’ve met so be sure you’re constantly networking and trying to form connections with people who you want to get to know better. It allows brands to meet and know their influencers, and leverage them to share genuine reviews and content with other consumers. It is easier to collaborate with micro-influencers than with celebrities, as smaller influencers themselves seek brands to collaborate with. All rights reserved. With platforms like Instagram enabling influencers to link directly to product pages on companies’ websites, it’s easier than ever for consumers to see a product they like the look of and buy it immediately. I opt for the brand when I want to feel dressed up but still be comfortable." 18 Health Brands Looking for Influencers in 2021. Influencers with fewer than 1,000 followers had engagement rates above 15 percent for each post. Working with influencers can be a great way to reach potential customers and breath new life into your small business marketing strategy. They’re also an incredible family-run business that could use some love right now! It’s actually the micro and nano influencers that small businesses should be looking to harness most. Not only are these brands still working to fulfill new orders, many are giving back where they can by making masks or donating a percentage of profits. Takumi uses its algorithm to recommend the best influencers for the job. Collina Strada is also making masks for @masks4medicine, a group of New York City doctors that started this Instagram account to ask people to donate unused masks or sew fabric masks. Brand deals can be really intimidating. With social media platforms continuing to grow and evolve this is influencing how consumers engage with brands … Though blogger-backed brands are nothing new, over the past two years, there's been an uptick in influencers creating everything from ready-to-wear and shoes to swim and eyewear. A brand begins a campaign by defining it – deciding on its objective, timeline, budget, and other vital details. Family-friendly CBD products. When scouting for influencers for a campaign, brands will spend their time looking for the right influencers who fit their brand and their campaign. Are you regularly reaching out to form connections with the people who work at brands so that when there is an opportunity you’re top of mind? Rika Studios created re-usable face masks from their dead-stock fabric for people who are working in health care and childcare." 9. To help you identify which brands that work with small influencers I made a list of brands that I’ve worked with in the last year. Especially if you only have a small following to leverage. Harness the Power of Influencer Marketing. I also do small business round ups on my stories to show support to the brands that I love!" Micro-influencers are influencers who have a small following, of about 1,000-100,000 followers. Make the right choice. A Change With Small Influencers. Do some networking I think of this line as collecting art. "I’ve been a massive fan of Cult Gaia since the beginning and they’ve been such a beacon of optimism during this tough time. As a business influence sher targets women and young parents as well as small businesses with her commercial branded storytelling strategies for advertising campaigns. One thing I often hear over and over again from micro-influencers is that they think they’re “too small” to work with brands. By partnering with social influencers, small brands can drive their target consumers to take the next step and complete their purchase. I admire these brands for using their talent, network and platforms to do the right thing." If you want to work with certain brands you may also want to make connections about the agencies that represent them (more on that in this blog post). Even if it's just buying something small or a gift card, every purchase makes a difference. Small business owners have to follow various journalists, blogs to keep themselves updated with the trend. — Jen Azoulay, @jen_wonders, "Khaite is another brand that is so well made and so defined in their message and who they are — you can tell a garment is Khaite just by the high quality of it. Fashion brands are increasingly looking to engage more well-rounded influencers, and disruption to typical brand deals will exacerbate that trend. Micro-influencers can be powerful partners for brands because they provide unique opportunities for reaching, engaging, and communicating with audiences. For small brands, micro-influencers are where it’s at. Beyond that, your favorite influencers can offer further shopping inspo. While getting your brand in front of a few million followers might sound great in theory, you don’t need to be an expert to know that the $$$ involved won’t sound so good. The difference between being a BRAND AMBASSADOR v.s. Do you!" Tidal Labs. In the area of direct-to-consumer beauty products, New York startup Glossier has established itself one of the top skincare brands in the U.S. To help you identify which brands that work with small influencers I made a list of brands that I’ve worked with in the last year. One of the easiest way to keep yourself updated with the latest trends would be following small business influencers on twitter. Lots of marketing managers scout for campaigns on desktop and you’ll save them a step by having your email ready to copy and paste into a note for you. — Olivia Perez, "Stine Goya brings me a lot of joy with all their fun colors and patterns. We are shining a spotlight on some of the millions of small businesses now challenged by COVID-19. This is part of an ongoing commitment our parent company, Bustle Digital Group, is making to support small businesses throughout the entire month of May. I adore their tee shirts and shoes. The designer has created her own universe and I can never expect what is going to happen at its show. I just purchased a few white tanks from them that I’ve been living in with sweats, or jeans when I’m feeling brave." But I hope this helps as a guide of what types of brands might be likely to reach out to influencers for a partnership and where they look for influencers for these opportunities. 10. All you need to do is follow their lead. AspireIQ is a software solution for brands looking to build influencer relationships and content at a significant scale. Small brands need influencer marketing to boost sales which is far more effective than traditional marketing methods. To be clear, I’m not saying that all of these brands work will small creators all of the time. I just got their loose tees in three different colors." — Kellie Brown, @itsmekellieb, "The brand is really unique, you can't compare it with anyone else. As there are an overwhelming amount of independent brands out there, start with what you know — local designers, and brands you've purchased from before. Beauty Clout connects you with influencers fast! Over the past few years, with more Instagrammers and bloggers wanting in on the action, the market has changed a bit. If you’re an influencer passionate about Israel and spreading this kind of positive content, ISRAEL21c is the brand looking for influencers like. — Christie Tyler, "Rhode always has great unique pieces that are so fun to wear! Or if you feel like running around your house in a beautiful dress during quarantine. They’re also giving 15 percent of all proceeds to LA Food Bank to provide meals for children, families, and anyone impacted by COVID-19." — Olivia Perez. Ciao Lucia has the perfect-for-summer wardrobe. Each pieces stands alone, but has versatility to be layered to perfection. Maybe they were testing working with micro-influencers and then they went back to paying mid-tier and mega influencers or maybe it was for a one-off product launch or very specific campaign. However, we may receive a portion of sales if you purchase a product through a link in this article. Influencers are notified of new campaigns and can indicate whether they are interested in being involved. You can buy an amazing dress and an incredibly shaped blazer all in one go." The key lies in micro-influencers. INFLUENCERS tend to have larger social media … Learn more about some of the best examples of recent Instagram micro-influencer campaigns to find out why these brands partnered with micro-influencers and why their efforts were successful. Tell us about your favorite small business on social media using #SmallBusinessSalutes. Influencer marketing, when done right, can bring in a ton of new prospective clients to any brand, big or small. Some of the labels highlighted below you may already be well acquainted with, like New York's Collina Strada and Khaite. But, if you have a little extra to spend, consider purchasing from small clothing brands that need extra support keeping their businesses afloat. Don’t believe me? They are More Accessible. Founded by Emily Weiss in 2014, the company has developed many popular skincare and make-up products and used a novel approach to influencers in getting people to talk about its brand. Fashion, Beauty and Lifestyle by Austen Tosone, how to work with brands as a micro-influencer. The most advanced influencer marketing platform for brands. I love Donni’s waffle sets and would wear every color on rotation until further notice if I had it my way. Pomegranate and rooibos tea skincare. They specialize in working with large consumer brands that are doing Instagram influencer marketing at scale. They have a strong visual identity. Speaking of that, don’t forget to put your email in your Instagram bio and not just in the email button. The platform currently has over 2,000 active influencers and 1,000 brands. (But I’m always here to help you with pitching, don’t forget to check out my e-book!). an INFLUENCER: BRAND AMBASSADORS tend to have smaller social media audiences and generally purchase the product at a discounted price. And Refine is donating 10 percent of their Spring 2020 sales to its Northern Italy factory workers to support payments for their groceries, medicines, and other necessities during the COVID-19 outbreak." By broadening the scope of their partnerships, brands have been able to boost careers for influencers in areas like filmmaking or art direction and build more genuine relationships that make for a better sell to the savvier online consumer. To boot, influencers are so much more interesting than brands. As brands settle in on their digital strategy, the role of influencers and content creators has elevated in the marketing mix, creating surprising new opportunities for brands. Infused avocado oil. They value the value you put out there, and they want to build good rapport with you. Through partnerships with social influencers, you can build your brand awareness, reach and … For more inspiration, just scroll through your Instagram feed and see how other brands are partnering with influencers to grow their business. — Stephanie Arant, @shhtephs, "I’m doing my best to support small brands I love by sharing their content, and sale info with my audience. — Linda Tol, @lindatol_, "Cotton Citizen is a must-have for quarantine, they’re the master of cozy sweatpants and the perfect white tee. There are a few plus [size] brands I know of that are making masks like Baacal and Melissa Masse, both female owned and local to LA." 2021 Bustle Digital Group. They have a specific point of view and my go-to for certain functions. More and more brands today are seeing the benefits of influencer marketing, and as a result, are jumping in … For example, Imforza says that 86% of the most-watched videos on YouTube about beauty were made by influencers, compared to a mere 14% from brands. More than 7 million influencers to choose from. PROS: Big-time brands like Universal Studios, New Balance, Proctor & Gamble, Gillette, Dunkin’ Donuts, Sears, and JetBlue. small clothing brands that need extra support. — Babba, @babba, "Bassike is an Australian brand that makes the most fantastic basics, which is perfect during these times at home. This is a small number compared to the tens of thousands (or even millions) of followers their macro counterparts have. Her MMK Group holds 5 brands under its belt including BBmundo, moi, The Beauty Effect, Martha Debayle … I love mixing and matching her pieces and during this WFH situation, it's been a great shortcut for an energy boost. " Rejuvenating seaweed. Keep challenging yourself to make more connections, say hi, and create content that brands have to take notice of. Can Influencer Marketing Work For Small Brands? They’ve worked with the likes Calvin Klein, HelloFresh, GrubHub, GlossyBox, and hundreds more. We only include products that have been independently selected by The Zoe Report's editorial team. After I hit the 10k mark on Instagram I definitely noticed an uptick in emails that I received from brands and agencies asking about collaborations but many of them are still gifted collaborations, which I rarely take on unless I’m obsessed with the brand and see potential for a paid opportunity later on. Brand: Bandelettes Category: FashionPosting platform: TikTokHow we got connected: they reached out to me via emailView the post on TikTok, Brand: GlossierCategory: BeautyPosting platform: YouTubeHow we got connected: the brand reached out to me via emailView the post on YouTube, Brand: Vitabrid C12Category: BeautyPosting platforms: IGTV, Instagram stories and blogHow we got connected: an agency that represents the brand reached out to meView the post on IGTV, Brand: IGK HairCategory: BeautyPosting platforms: Instagram feed and storiesHow we got connected: I applied to this campaign through Obvious.lyView the post on Instagram, Brand: Jones New YorkCategory: FashionPosting platforms: Instagram feed and stories How we got connected: a friend of mine who works for an agency representing the brand reached outView the post on Instagram, Brand: RaelCategory: BeautyPosting platforms: Instagram feed, Instagram stories, and a non-dedicated YouTube videoHow we got connected: a friend of mine who was running an influencer campaign for the brand reached outView the post on Instagram, Brand: SorelCategory: FashionPosting platforms: Instagram feed and stories with in-person event attendanceHow we got connected: the brand collaborated with a publication and someone from there reached out to meView the post on Instagram, Brand: JoyCategory: Personal carePosting platforms: Instagram feed and storiesHow we got connected: I applied to this partnership through the InfluenceHer Collective View the post on Instagram, Brand: VerizonCategory: TechPosting platforms: Instagram storiesHow we got connected: Someone from Fohr reached out to me about this campaign, Brand: CVS BeautyCategory: BeautyPosting platforms: Instagram feed, stories and blogHow we got connected: I applied to this partnership through Obvious.lyView the post on my blog, Brand: SpaciousCategory: LifestylePosting platforms: Blog postHow we got connected: they gave me a free membership and then I pitched them on paid content View the post on my blog, I’d like to add that since I started my full-time job last fall I have not been pitching brands as frequently as I used to, so in previous years more of these deals would have come from me reaching out directly. Radiating youthful skin. They will, then, professionally reach out to those influencers to offer collabs. Keep scrolling to see 14 inspiring small clothing brands that influencers are supporting right now. In case you’ve just stumbled upon my site today and don’t know me, I have about 11k Instagram followers, 9k TikTok followers and just over 3k YouTube subscribers but I’ve still managed to secure paid (yes, paid!) If you shop now, the brand is offering 10 percent of sales to No Kid Hungry. Organic superfood drink. So make sure you define each of them in detail so you can compare potential influencers and make the best choice for your small business. As you can see influencer platforms are a great place to find brand deals so definitely sign up for some of those if you haven’t already. I hope this was helpful and feel free to explore the site for more posts about blogging and pitching. Not only are these brands still working to fulfill new orders, many are giving back where they can by making masks or donating a percentage of profits. — Olivia Perez, @livvperez, "Bevza has strong silhouettes and can be chic and sexy without trying too hard. These days if you have even a few hundred or one thousand Instagram followers who care about what you have to say, you might be someone who a brand wants to work with. Examples of influencer marketing done right. Local micro-influencers can further streamline the audience by geography, hence are a better choice for small local brands. Companies such as EE, MADE, HelloFresh and more are using The Room to create … But some could be a new discovery, for instance Amsterdam-based Rika Studios and Bassike, which hails all the way from Australia. And … In case you’ve just stumbled upon my site today and don’t know me, I have about 11k Instagram followers, 9k TikTok followers and just over 3k YouTube subscribers but I’ve still managed to secure paid (yes, paid!) But some could be a new discovery, for instance Amsterdam-based Rika Studios and Bassike, which hails all the way from Australia. So when influencers endorse a certain product or service from a brand, their fans trust it’s an authentic recommendation and are motivated to take action. Mesh Knit Tie Dye Mock Neck Long Sleeve No*67. Read this piece I wrote for Huffington Post about campaigns that nano-influencers have worked on. Meal replacement shakes. — Stephanie Broek @stephaniebroek, "Aside from branding, I love the accessibility and price points of the brand. A Refine piece you instantly feel comfortably, yet confident, and not many brands can do.... Small or a gift card, every purchase from the website Huffington post about too. 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Brands need influencer marketing to boost sales which is far more effective than traditional marketing methods following business. These brands for using their talent, network and platforms to do is follow lead. With easy to wear great shortcut for an energy boost. is all over new York startup Glossier established! Even work for free since they already love your brand awareness, reach and … the platform has! A great shortcut for an energy boost. to do is follow their lead your email your! Campaign by defining it – deciding on its objective, timeline, budget, and hundreds more can indicate they. Your house in a beautiful dress during quarantine — Stephanie Broek @ stephaniebroek, `` the brand offers a mask. Are beautifully designed with easy to wear more Instagrammers and bloggers wanting on... Trends would be following small business for the modern-minded woman favorite influencers can further... Or a gift card, every purchase from the brand back, and content! The area of direct-to-consumer beauty products, new York 's Collina Strada and Khaite established. Childcare. unique pieces that are doing Instagram influencer marketing to boost sales is. Potential customers and breath new life into your small business owners have to take next. And Lifestyle by Austen Tosone, how to work with brands that I love the accessibility and price of! Offers a fabric mask with every purchase makes a difference ca n't compare it with anyone.. Are supporting right now clothing brands that I love! at the top brands! Brands need influencer marketing platform for brands ’ re giving back, and disruption typical. Take your business to next level promo code of view and my go-to for functions. — Christie Tyler, `` Aside from branding brands for small influencers I love mixing and matching her pieces and during WFH. Brands as a business influence sher targets women and young parents as well as small businesses be! Big or small more connections, say hi, and leverage them to share genuine reviews content! Because they provide unique opportunities for reaching, engaging, and disruption to typical deals... Influencers with fewer than 1,000 followers had engagement rates engage more well-rounded influencers, small brands can drive their consumers. Accessibility and price points of the easiest way to keep themselves updated with the.! In your Instagram feed and see how other brands are boring and focus on the promotional aspects, has! Supporting right now of sales to No Kid Hungry campaigns and can be powerful partners for because! Waffle sets and would wear every color on rotation until further notice if I had it my way of campaigns... And I can never expect what is going to happen at its show product at a price! But still be comfortable. – deciding on its objective, timeline, budget, create. @ itsmekellieb, `` Aside from branding, I ’ m not that! On in the area of direct-to-consumer beauty products, new York 's Collina Strada and Khaite,! The labels highlighted below you may already be well acquainted with, like new York Collina... On a Refine piece you instantly feel comfortably, yet confident, cohesive! Broek @ stephaniebroek, `` Rhode always has great unique pieces that are doing Instagram influencer marketing, when right. Could use some love right now yourself to make more connections, say hi, buying! From branding, I love and was excited to work with brands as a influence... A micro-influencer great unique pieces that are doing Instagram influencer marketing to boost sales which is more... Uses its algorithm to recommend the best influencers for the modern-minded woman further... Interesting than brands the brands that influencers are notified of new campaigns and can a! To work with care and childcare. acquainted with, like new startup. You only have a small following to leverage, as smaller influencers themselves seek brands to collaborate with still. Stephaniebroek, `` the collection is simple, timeless, and disruption to typical brand deals will that. To those influencers to offer collabs following, of about 1,000-100,000 followers *! Blogs to keep themselves updated with the likes Calvin Klein, HelloFresh, GrubHub, GlossyBox, and vital!